# Business Model

Revenue Streams

Mello AI's business model is designed to balance accessibility, sustainability, and growth through diversified revenue streams that align with our mission of democratizing mental health support. By creating multiple monetization pathways, we ensure economic sustainability while maintaining our commitment to making quality mental health support widely accessible.

Direct-to-Consumer Subscription

The primary revenue stream for Mello AI is a tiered subscription model that provides varying levels of access and functionality:

• Free Tier

* Limited daily interaction time
* Basic therapeutic capabilities
* Standard personalization
* Essential crisis resources
* Community content access

This tier ensures that basic mental health support remains accessible to all, regardless of financial resources, while providing a pathway to experience Mello's value.

• Premium Tier ($9.99/month)

* Unlimited interaction time
* Full therapeutic capability access
* Advanced personalization
* Progress analytics dashboard
* Custom wellness routines
* Offline mode access

The premium tier offers enhanced capabilities for users seeking more comprehensive support, with pricing positioned below typical co-pays for a single therapy session.

• Family Plan ($19.99/month)

* Premium features for up to 5 family members
* Family wellness challenges
* Shared resource library
* Parent/caregiver support content
* Connected accounts with privacy controls

This plan acknowledges the interconnected nature of family mental health while providing economical access for multiple users.

Enterprise and Organizational Licensing

Beyond individual subscriptions, Mello offers organizational licensing options:

• Corporate Wellness Programs

* Volume-based employee access licensing
* Anonymized aggregate wellbeing analytics
* Custom program integration capabilities
* Company-specific resource connection
* Dedicated implementation support
* ROI measurement tools

Priced on a per-employee-per-month basis with volume discounts, these programs help organizations support workforce mental health while demonstrating tangible return on investment through reduced absenteeism, improved productivity, and decreased healthcare costs.

• Healthcare System Integration

* Patient support between appointments
* Treatment plan reinforcement
* Provider dashboards for progress monitoring
* EMR/EHR integration capabilities
* Triage support for waitlisted patients
* Custom clinical pathway development

Licensed to healthcare organizations on a utilization basis, these integrations help extend clinical impact while improving operational efficiency through better resource allocation and reduced no-shows.

• Educational Institution Partnerships

* Student wellness support programming
* Campus resource integration
* Academic success alignment
* Student retention improvement
* Crisis prevention capabilities
* Campus-specific content adaptation

Priced based on institutional size and implementation scope, these partnerships support student wellbeing while addressing the growing mental health crisis on campuses.

Developer Ecosystem and API Access

To extend Mello's capabilities and reach, we offer developer-focused revenue streams:

• API Access Tiers

* Basic API integration (usage-based pricing)
* Advanced capabilities access (subscription tiers)
* Custom model development (project-based pricing)
* Enterprise implementation support (service fees)
* Specialized capability licensing (custom pricing)

These API options allow third-party developers to integrate specific Mello capabilities into their own applications, extending our reach while creating additional revenue streams.

• Marketplace Revenue Sharing

* Third-party content integration (revenue share)
* Specialized modules for specific populations (revenue share)
* Custom visualization and tracking tools (revenue share)
* Integration plugins for existing platforms (revenue share)
* White-label capability implementations (licensing fees)

The marketplace creates an ecosystem of specialized extensions while providing revenue streams for both Mello and third-party developers.
