Tokenomics

TOKENOMICS

Public Sale (37.5%) - Virtuals Genesis

Liquidity Pool (12.5%) - Locked for 10 years

Team (14.2%)

Vesting: 100% subject to 6-month cliff followed by 6-month unlocks

Purpose: Rewards the founding team and core contributors who built Mello AI from concept to launch.

Strategic Rationale: The 6-month cliff demonstrates the team's long-term commitment and confidence in the project, aligning their incentives with investors and users. The subsequent 6-month vesting period ensures continued engagement while being fair to the team who has invested significant time and resources before token generation. The 14.2% allocation is industry-standard for founding teams, striking a balance between appropriate rewards and avoiding excessive concentration. Early Investors (4.2%)

Vesting: 100% subject to 6-month cliff followed by 6-month unlocks

Purpose: Compensates early backers who provided capital and resources when the project carried its highest risk.

Strategic Rationale: Early investors share the same vesting schedule as the team, demonstrating aligned interests. The modest allocation (4.2%) reflects our focus on community ownership rather than private investment, while the extended vesting prevents market disruption from early profit-taking. OnlyCalls & OG Stakers (4.2%)

Vesting: 25% subject to 30-day cliff followed by immediate unlocks, 75% subject to 12-hour cliff followed by 6-month unlocks

Purpose: Rewards early supporters from the OnlyCalls ecosystem and original community members who demonstrated belief in our vision.

Strategic Rationale: This allocation recognizes our roots while building a bridge between related communities. The dual vesting approach provides some immediate benefits to loyal supporters (25% after 30 days) while encouraging continued engagement through the longer 6-month vesting period for the majority of tokens (75%). The brief 12-hour cliff acknowledges their early commitment.

Treasury (5.1%)

Vesting: 25% subject to 30-day cliff followed by immediate unlocks, 75% subject to 25-day cliff followed by 3-month unlocks

Purpose: The treasury serves as a strategic reserve for unexpected opportunities, market interventions, and long-term sustainability.

Strategic Rationale: The split vesting approach balances immediate flexibility (25% available after 30 days) with longer-term strategic reserves (75% unlocking over 3 months after a brief cliff). This structure ensures the project can respond to immediate needs while maintaining discipline in treasury management. The moderate size (5.1%) prevents excessive market pressure while providing sufficient reserves.

Yapping Rewards (4.2%)

Vesting: 25% subject to 30-day cliff followed by immediate unlocks, 75% subject to 26-day cliff followed by 6-month unlocks

Purpose: Incentivizes active community participation and social engagement around the Mello ecosystem.

Strategic Rationale: Community engagement is vital for mental health platforms. This allocation creates sustainable rewards for users who drive conversations, provide feedback, and help build community awareness. The vesting structure balances immediate gratification with long-term engagement, incentivizing consistent participation rather than short-term promotion.

Mello Points Rewards (14.2%)

Vesting: 20% subject to 30-day cliff followed by immediate unlocks, 80% subject to 12-hour cliff followed by 12-month unlocks

Purpose: Drives platform adoption by rewarding users who actively engage with Mello's mental health features.

Strategic Rationale: The longer 12-month vesting period for the majority of these tokens (80%) encourages sustained platform usage and loyalty. By tying rewards to meaningful interaction with Mello's core functionality, we create a virtuous cycle where token incentives drive platform adoption, which in turn increases token utility and value.

Operations (3.9%)

Vesting: 100% subject to 30-day cliff followed by immediate unlocks

Purpose: This allocation funds day-to-day operations, including development, infrastructure, security audits, and essential services.

Strategic Rationale: The modest size of this allocation (3.9%) with a relatively short vesting period reflects our lean operational approach. The 30-day cliff provides a brief stability period post-launch, after which funds become available to support ongoing operational needs without requiring external financing. This ensures the team can focus on building rather than fundraising during the critical early phase.